Neuroviraler

Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli. The purpose of neuromarketing is to find consumers' buy-button through observations of their physical reactions. More and more Danish firms see possibilities in viral marketing as a strategy and a potential in social media, where both small and large firms upload their humorous, impressive and sexy videos to attract consumers and make them distribute these messages on to other consumers. But if neuromarketing has a potential to discover the safe and efficient commercial, then how can neuromarketing be used to find the perfect viral success? This is the question that the article seeks to answer.

Ole Ertløv Hansen与Jonas Bjørn Olsen提出的神经病毒式营销（Neurovirals）。神经营销（Neuromarketing）旨在研究人们对各类视觉及感官刺激的生理反应，其核心目的是通过观察消费者的生理反应，找到触发购买行为的“购买按钮”（buy-button）。越来越多的丹麦企业将病毒式营销视为具有潜力的策略，并看好社交媒体的价值——无论大小企业均会上传幽默、震撼或性感的视频内容，吸引消费者并促使他们将这些信息转发给其他用户。但若神经营销能够助力发掘安全且高效的商业传播内容，那么如何利用它找到病毒式传播的完美成功案例？这正是本文试图解答的关键问题。