Behavioral Drivers of AI Adoption in Banking in a Semi-Mature Digital Economy: A TAM and UTAUT-2 Analysis of Stakeholder Perspectives

The survey was online, and design was such that it would be user-friendly for both PC and mobile. There were no prerequisites that would exclude somebody from the questionnaire in advance, other than the necessity to answer to all questions. The only physical constraint was the fact that the questionnaire was made in Greek language, and it was referring to a Greek banking environment.
The targeted population was split conceptually in four major categories.To make it as specific, accurate and manageable as possible, the choice of the channels for acquisition of respondents was judgmental, targeting specific spaces e.g. LinkedIn audience of annual banking forums, employees of major banks, generic online audiences, employing also in the process selected controllers as facilitators. Some questionnaires were delivered in hard copy and then transferred online.

本调研为线上形式，界面设计兼顾个人电脑（PC）与移动设备，具备出色的用户友好性。本次调研未设置前置准入门槛，仅要求受访者完成全部问卷题目，无额外排除条件。本次调研唯一的实体限制为：问卷仅提供希腊语版本，且调研场景针对希腊银行业环境。

目标受访人群在概念上被划分为四大类别。为确保调研具备针对性、准确性与可管理性，受访者招募渠道采用判断抽样法，定向覆盖特定圈层：例如年度银行论坛的领英（LinkedIn）受众、大型银行从业人员，以及泛在线受众；调研过程中同时聘请经过筛选的管控人员作为协助者。部分问卷采用纸质形式发放，后续再转为线上收集。