Family farming and wholesale markets: Social dynamics of the Central of Commercialization of Family farming (Cecaf / Ceasa) in Recife - Pernambuco

Abstract This research analyzes the social dynamics of the commercialization warehouse of family farming (Cecaf), within the scope of Ceasa, considering the social diversity, associative bases, strategies of commercialization and local disputes for the use of space. How do the daily dynamics of commercialization set up in Cecaf and who are the social actors are some of questions that lead this research. This work involved 38 interviewees, among commercial farmers and managers. Created with the purpose to serve exclusively Pronaf beneficiary family farming, Cecaf needed to broaden its target audience, given the scarcity of users that fulfilled this criterion, favoring the installation of a diversity of actors. This commercialization experiences define specific way of life and work which are nourished by a constant learning from the buying and selling strategies and through the relationships established with suppliers and customers. Knowing “everybody”, knowing how to deal with prices of products and the formal and informal rules for use of the “stones” are some of the requirements presented among farmers surveyed. Finally, it was possible to observe that the dynamics of commercialization reproduces mechanisms of dependency and subordination between more capitalized traders and other players.

摘要 本研究聚焦Ceasa框架下的家庭农业商业化仓储中心（Cecaf），从社会多样性、联合基础、商业化运营策略以及空间使用的地方性争端等维度，剖析其社会运行动态。本研究的核心议题包括：Cecaf内的日常商业化运行动态如何形成？参与其中的社会行动者具体有哪些？本研究共访谈了38名对象，涵盖商业化农户与仓储中心管理人员两类群体。Cecaf最初的设立定位为仅服务于巴西家庭农业扶持计划（Pronaf）惠及的家庭农户，但由于符合该资质的用户稀缺，不得不拓宽目标受众群体，最终吸纳了多元化的市场参与者。这类商业化实践塑造了独特的生产生活方式，参与者通过持续学习购销策略、维系与供应商及客户的合作关系，不断巩固这种经营模式。受访农户提出的从业必备条件包括：熟悉场内所有参与者、掌握产品定价技巧，以及知晓货位使用的正式与非正式规则等。最终研究发现，该商业化运行动态仍复刻了资本实力更强的商贩与其他参与者之间的依附与从属关系机制。