Green Word of Mouth - Green Trust - Green Perceived Value -Green Satisfaction - Green Purchase Intention

The dataset includes data collected in Peru about consumer behaviour in a green market context. Moreover, the variable analysed are green perceived value, green trust, green word of mouth, green satisfaction and green purchase intention. The constructs were coded. Green perceived value (GPV) and three items. Green trust (GT) and four items. Green satisfaction (GS) and three items. Green word of mouth (GW) and four items. Finally, green purchase intention (GPI) and four items.

该数据集包含在秘鲁收集的绿色市场情境下消费者行为相关数据。此外，分析的变量包括绿色感知价值、绿色信任、绿色口碑、绿色满意度及绿色购买意向。各构念均已完成编码：绿色感知价值（GPV）包含3个题项；绿色信任（GT）包含4个题项；绿色满意度（GS）包含3个题项；绿色口碑（GW）包含4个题项；最后，绿色购买意向（GPI）包含4个题项。