Survey data of Gen Z customer behaviour using food delivery applications in Vietnam

This study presents the results of data collection from surveys in Vietnam market on Gen Z customer behaviour using food delivery application. Data were collected through questionnaire completed by Gen Z customers using food delivery application services. In total, we received 361 valid responses from two biggest cities in Vietnam, namely, Hanoi and Hochiminh city. All data was analysed by SPSS 22 and Amos 23 softwares, the results of descriptive analysis, Cronbach’s Apha test, and confirmatory factor analysis (CFA) demonstrate that the data ensures reliability, convergent, and discriminant validity, which can serve as a good reference for future studies.

本研究呈现了针对越南市场使用外卖应用的Z世代（Gen Z）消费者行为的调研数据收集成果。数据通过使用外卖应用服务的Z世代消费者填写的问卷完成收集。本次研究共计从越南两大城市——河内与胡志明市——回收有效问卷361份。所有数据均采用SPSS 22与Amos 23软件开展分析，描述性分析、克朗巴哈α信度检验（Cronbach’s Alpha）以及验证性因子分析（Confirmatory Factor Analysis, CFA）的结果表明，本数据集具备良好的信度、收敛效度与区分效度，可为后续相关研究提供可靠参考。