Reliability Analysis (Cronbach’s Alpha).

In the rapidly transforming logistics sector of Saudi Arabia the integration of marketing and supply chain functions is becoming ever more essential to deliver outstanding customer experiences. Though there has been ample theoretical debate, empirical proof of such integration in startup settings—especially in emerging economies—remains limited. This study explores the impact of five dimensions of integration—marketing strategies, supply chain competencies, digital integration, customer-oriented practices, and service performance—on customer experience in Saudi Arabia logistics tech startups. A survey of 384 customers of ten digital logistics platforms was conducted using a questionnaire. Through correlation and multiple regression analysis (using VIF for testing multicollinearity), the study confirms the strong positive effects of all five constructs, with the most dominant contribution of service performance (β = 0.276, p

在快速变革的沙特阿拉伯物流行业中，营销与供应链职能的整合对于打造卓越的客户体验正变得愈发关键。尽管学界已就此展开大量理论探讨，但针对初创企业场景中此类整合的实证证据仍较为匮乏，在新兴经济体中尤为如此。本研究聚焦沙特阿拉伯物流科技初创企业，探讨五大整合维度——营销策略、供应链能力、数字化整合、客户导向型实践与服务绩效——对客户体验的影响。本研究通过问卷调查法，对十家数字物流平台的384名客户开展了调研。通过相关性分析与多元回归分析（采用方差膨胀因子（Variance Inflation Factor, VIF）检验多重共线性），本研究证实五大构念均对客户体验存在显著正向影响，其中服务绩效的贡献最为突出（β = 0.276, p