Reasons for switching cosmetic brands among women in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual cosmetic (foundation, lipstick, mascara etc.) brand. The most likely reason for switching brands is wanting to try something new, quoted by 46 percent of respondents. Other frequently cited reasons for brand switching are deals on other brands (35 percent), dissatisfaction with one's usual brand (28 percent) and recommendations from friends/acquaintances (27 percent).

本统计数据显示了2017年一项调查的结果，调查对象为来自英国的女性受访者，询问她们认为什么因素会促使她们更换通常使用的化妆品（粉底、口红、睫毛膏等）品牌。最可能促使品牌更换的原因是想要尝试新鲜事物，这一观点得到了46%受访者的认同。其他频繁提及的品牌更换原因包括其他品牌优惠活动（35%）、对现有品牌的不满（28%）以及来自朋友/熟人的推荐（27%）。