Mediapanel 1976/77 - V65-5

The Media Panel Program (MPP) is located at the University of Lund in Sweden. It is a long-term research program focused on basic aspects of the mass media use by Swedish children, adolescents and young adults, as well as on the causes, consequences and effects of that media use. The program was founded by professors Karl Erik Rosengren and Sven Windahl in 1975, after a series of preliminary studies. Since 1995, the program has been directed by professor Ulla Johnsson-Smaragdi. Data have been collected in Malmö (an industrial city in southern Sweden; some 230 000 inhabitants) and Växjö (a college and cathedral town in southern Sweden; some 60 000 inhabitants). The techniques used for data collection include mail and classroom questionnaires, personal interviews, essays written by school children at school, archival data, focused interviews, and long, in-depth conversations with a small number of type-representative individuals. For children and adolescents in grade 3-9 (age 10 to 16) in the compulsory school system, class room questionnaires were used. For older adolescents and young adults, as well as for parents, mail questionnaires were used. School grades and similar data were culled from school archives. During a long period of continuous research the MPP group has produced a data bank in which a large mass of data related to individual media use, its causes, effects and consequences are stored, covering a number of cohorts and panels of children and adolescents passing through the school system and into work or continued studies during their early adulthood. In all, the bank contains data about: some 5 000 children, adolescents and young adults; their family background, activities and relations; their relations to peers and their school experiences (including school grades etc.); their media use, life styles, present occupation and activities, as well as their plans for the future. Relevant data from their parents have also been collected on several occasions.

Year of data collection 1976/1977. Cohort: Växjö, born in 1965, grade 5

媒体面板项目（MPP）位于瑞典隆德大学，是一项长期研究项目，聚焦于瑞典儿童、青少年及青年群体使用大众媒体的基本层面，以及此类媒体使用行为的成因、后果与影响。该项目由Karl Erik Rosengren教授与Sven Windahl教授于1975年在一系列初步研究后创立；自1995年起，由Ulla Johnsson-Smaragdi教授主持。

数据采集于瑞典南部的工业城市马尔默（约23万居民）及高校与大教堂城镇韦克舍（约6万居民）。数据采集技术包括邮寄与课堂问卷、个人访谈、学龄儿童在校撰写的文章、档案数据、焦点访谈，以及与少量典型代表性个体进行的长期深度对话。针对义务教育阶段3-9年级（10至16岁）的儿童与青少年，采用课堂问卷；针对年长青少年、青年群体及家长，则使用邮寄问卷；学业成绩及类似数据取自学校档案。

在长期持续研究中，MPP团队构建了一个数据库，存储了大量与个体媒体使用及其成因、影响与后果相关的数据，涵盖多个队列与面板——这些队列与面板追踪了儿童及青少年从学校阶段进入成年早期工作或继续深造的过程。总体而言，该数据库包含以下数据：约5000名儿童、青少年及青年群体的信息；其家庭背景、活动与社会关系；同伴关系及学校经历（含学业成绩等）；媒体使用习惯、生活方式、当前职业与活动，以及未来规划。此外，还多次采集了其父母的相关数据。

数据采集年份：1976/1977。队列：韦克舍，1965年出生，5年级。