Questionnaire Data for Heritage Digital Services Study at Whampoa Military Academy (Two-stage Survey, 2025-2026)

This dataset contains the anonymous survey responses collected at Huangpu Military Academy (in Guangzhou, China) from 2025 to 2026. Study design: Two-stage cross-sectional survey. Stage 1 (n=224) measures technology acceptance constructs (information access, media richness, information quality, interactivity, perceived usefulness, perceived ease of use, behavioral intention). Stage 2 (n=180) adds income, visit purpose, and willingness to pay (WTP). The payment card method was used with WTP intervals from 0 to >100 CNY. Variables: All responses are numerically coded. Likert scales range from 1 (strongly disagree) to 5 (strongly agree). Please refer to the accompanying Data Dictionary.pdf for detailed variable labels and value mappings. Ethics & privacy: No personally identifiable information is included.本数据集收录了2025年至2026年间，在中国广州黄埔军校（Huangpu Military Academy）收集的匿名调查问卷回复。 研究设计：采用两阶段横断面调查方案。第一阶段（样本量n=224）用于测量技术接受度构念，涵盖信息获取、媒体丰富度、信息质量、交互性、感知有用性、感知易用性及行为意向。第二阶段（样本量n=180）新增收入、到访目的与支付意愿（Willingness to Pay, WTP）相关变量。本次研究采用支付卡法设置WTP区间，区间范围为0至>100元人民币。 变量说明：所有回复均采用数值编码。李克特量表（Likert Scale）的计分范围为1（完全不同意）至5（完全同意）。详细的变量标签与数值映射规则，请参阅随附的《Data Dictionary.pdf》文档。 伦理与隐私：本数据集未包含任何个人可识别信息。