CONCEPTUAL BASIS OF ECOTOURISM IN EDUCATION

Ecotourism has increasingly been recognized not only as a sustainable tourism model but also as an effective educational framework that integrates environmental awareness, cultural sensitivity, and community engagement. This article examines the conceptual foundations of ecotourism within educational contexts, focusing on its theoretical principles, pedagogical relevance, and measurable learning outcomes. Drawing on international academic literature and policy documents, the study analyzes how ecotourism contributes to environmental education, sustainability competencies, and experiential learning. The findings demonstrate that ecotourism-based education strengthens ecological literacy, ethical responsibility, and interdisciplinary learning, making it a valuable component of modern education systems.生态旅游（Ecotourism）日益受到认可，其不仅是一种可持续旅游模式，更是融合环境意识、文化敏感度与社区参与的高效教育框架。本文探讨了教育场景下生态旅游的概念基础，重点关注其理论原则、教学相关性与可量化学习成果。本研究依托国际学术文献与政策文件，分析了生态旅游如何助力环境教育、可持续发展素养培育与体验式学习。研究结果表明，以生态旅游为依托的教育能够提升生态素养、培育伦理责任感并促进跨学科学习，使其成为现代教育体系中极具价值的组成部分。