National Readership Surveys, 1975 1st Quarter

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br>
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br>
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<br><B>Main Topics</B>:<BR> Variables<br>
Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br>
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*&lt;i&gt;earlier surveys only&lt;/i&gt;.

<P>摘要版权归英国数据服务（UK Data Service）所有，数据收集版权归数据收集方所有。</P>全国读者调查（National Readership Surveys）每季度由英国市场研究局（British Market Research Bureau）或研究服务有限公司（Research Services Ltd.）开展（1956-1959年为研究服务有限公司；1960-1967年为英国市场研究局；1968-1973年为研究服务有限公司；1974-1976年为英国市场研究局；1977年起为研究服务有限公司）。这些调查主要旨在提供英国民众报纸和杂志阅读习惯的详细信息。<br>赞助方几乎涵盖该国所有主要报纸业主及广告机构；许多领先制造商也参与了调查计划的咨询。<br>所有调查在形式和内容上基本一致。更多详情可通过申请从档案库获取。<br><B>主要主题</B>:<BR>变量<br>地区与投票区；城镇规模；选区中工党与保守党的比例；投票区中陪审员占选民的比例*；受访者及家庭分类；家庭社会等级；家庭构成；年龄；完成全日制教育的年龄；最后就读的学校/学院类型*；获得的资质*；受访者口音*；受访者是否有工作；受访者/户主职业；吸烟习惯*；饮酒习惯*；相机使用情况*；化妆品使用情况*；月刊综合杂志阅读量；月刊女性杂志阅读量；全国性周日报纸——详细阅读习惯（阅读地点、付费方、每周阅读次数）*；全国性日报——详细阅读习惯（阅读地点、付费方、每日阅读次数）*；观影情况；电视观看情况；卢森堡电台收听情况*；全国性早报阅读量；地方早报阅读量；晚报阅读量；全国性周日报纸阅读量；家庭构成（详细）；家庭/机构中的选民数量*；住房权属；住宅描述；受访者家庭地位；性别与婚姻状况；职业详情（如行业、社会等级等）；收入群体；是否有邮政储蓄或银行账户；是否持有股票、股份或单位信托基金份额；选定耐用品所有权；汽车所有权；受访者是否购买大部分汽油；选定出版物的详细阅读习惯（付费方、阅读地点、阅读次数）*；受访者是否为DIY爱好者*；家养宠物（猫、狗、鸟）所有权*；离家度假；出国度假；地方周日报纸阅读量。<br><br>*<i>仅早期调查包含</i>.