Generative AI-Mediated Persuasion: An Experimental Comparison of the Persuasiveness of Human and AI-Generated Advertisements

This dataset includes data from a survey experiment (N = 540) examining the effects of advertisement source (human vs. AI-mediated) and format (poster vs. video) on perceived persuasiveness.本数据集收录了一项调查实验（样本量N=540）的相关数据，该实验旨在考察广告来源（人类 vs. AI介导（AI-mediated））与广告格式（海报 vs. 视频）对感知说服力的影响。