Marketing of Formula Products on Irish Supermarket Websites Audit weekly Datasets

This study examines how formula-related products are marketed on Irish supermarket websites. Websites audited: Tesco, Dunnes Stores, SuperValu. 179 products reviewed from 6 brands. Assessed for: Compliance with 35 items from Irish legislation (2). Compliance with 24 WHO Code articles (1). Manual review over 3 weeks; breaches recorded as binary (yes/no). Proportions calculated by brand and retailer.本研究探讨爱尔兰超市网站上配方相关产品的营销现状。本次审计涉及的网站包括特易购（Tesco）、邓恩斯商店（Dunnes Stores）与超级价值（SuperValu）。本次研究共从6个品牌中选取179件产品开展审核。评估维度包含两项：一是符合爱尔兰相关立法的35项条款(2)；二是符合世界卫生组织（World Health Organization, WHO）准则的24篇条文(1)。本次审核采用人工方式开展，时长三周，将违规情况以二元（是/否）形式记录。并按品牌与零售商分别计算违规比例。