Influence of direct mail on purchase decisions in the U.S. 2017, by category

This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.

本统计数据展示了2017年美国直接邮件广告对购买决策的影响，按产品类别划分。据调查结果显示，27.2%的受访者在购买杂货产品时表示直接邮件对其决策产生了影响，而21.5%的受访者同样报告称，在决定外出就餐时，直接邮件亦对其决策产生了类似的影响。