Creative Evaluation in Interpersonal Interaction: Raw Data and Experimental Program

This dataset comprises the raw data, E-Prime 2.0 program files, and participant-screening questionnaire for the “Evaluation Standards and Interpersonal Interaction Behavior Experiment.” The study was conducted in the Behavioral Laboratory of University between December 2023 and January 2024. 63 undergraduates were recruited (strict condition = 29; lenient condition = 34). Each participant completed product evaluations in both “non-interaction” and “interaction” phases. The data include product type, acceptance (yes/no), reaction time in milliseconds, and 1–5 Likert ratings of novelty, effectiveness, and willingness. No missing values or systematic errors are present. The protocol was approved by the Jiangxi Normal University ethics committee, and all participants provided written informed consent.

本数据集包含「评价标准与人际互动行为实验」的原始数据、E-Prime 2.0程序文件以及参与者筛选问卷。本实验于2023年12月至2024年1月期间在江西师范大学行为实验室开展，共招募63名本科生参与，其中严格标准组29人，宽松标准组34人。每名参与者均完成「非互动」与「互动」两个阶段的产品评价任务。本数据集涵盖的指标包括：产品类型、接受状态（是/否）、以毫秒为单位的反应时，以及对新颖性、有效性和意愿度的1-5级李克特（Likert）量表评分。数据集无缺失值与系统性误差。本实验方案已通过江西师范大学伦理委员会审查，所有参与者均签署了书面知情同意书。