[SAMPLE] Gamers & Gaming audience for your Programmatic Campaign / 500 categories / global [US, ...

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through last 30 days.
There are classical Demographic, Game Genre, Title and Studio segments. However, we provide also plenty of specific User Types, which contain e.g. Hardcore Gamers, Big Spenders or Parents of Gamers. There are also audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Our data base include millions gamers profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: [e-mail]

Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments.

How you can use our data?

There are two main areas where you can use our data:
• marketers - targeting online campaigns
With our high-quality gaming data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles.
• ad tech companies - enriching 1st party data or using our raw data by your own data science team

We are ready for a cookieless era.
We already gather and provide non-cookie ID - for example Universal IDs, CTV IDs or Mobile IDs.

游戏分类体系涵盖广泛的游戏相关主题，其数据基于用户过去30天的浏览器及移动应用活动。该体系包含经典的人口统计、游戏类型、游戏名称及游戏工作室等细分维度。此外，我们还提供丰富的特定用户类型，例如硬核玩家、大额消费者或游戏玩家家长。另有基于设备购买意向、按特定硬件产品及品牌分类的受众群体。此外，我们提供虚拟现实、游戏订阅兴趣、支付方式、微交易、设备及平台等细分领域。我们亦覆盖电子竞技爱好者及粉丝群体领域。为突破单纯游戏类型的局限，我们根据游戏主题（如历史题材）对游戏进行分类——这无疑是用户体验及购买决策的重要方面。鉴于移动游戏是游戏行业的重要组成部分，我们设有专门的移动游戏细分维度——其与常规游戏细分维度类似，但额外包含电信网络提供商分类。我们的数据库包含数百万按热门类别划分的玩家档案。您可选择目标受众群体，详情请联系我们：[e-mail]。游戏数据仅是我们所提供受众数据的一部分。我们提供数百万全球用户档案，且均按IAB合规标准划分。如何使用我们的数据？主要有两大应用场景：• 营销人员——在线广告定向投放：借助我们高质量的游戏数据，您可在程序化广告活动中轻松触达全球特定受众，向其展示契合个人档案的个性化广告。• 广告技术公司——丰富第一方数据或由自有数据科学团队使用我们的原始数据。我们已为无Cookie时代做好准备，目前已收集并提供非Cookie标识，例如通用标识（Universal IDs）、互联电视标识（CTV IDs）及移动设备标识（Mobile IDs）。