Share of online turnover Western Europe 2016-2018, by channel

This graph presents the share of online turnover in selected Western European countries from 2016 to 2018, sorted by sales channel. In 2018, click & mortar turnover caught up with pureplay online retailers, representing 51 percent of all online turnover. Unlike pureplay online retailers, click & mortar sales channel combines physical and online retailing. In 2016, only 42 percent of all online turnover was generated through this channel.

本图表展示了2016年至2018年间所选西欧国家在线营业额的占比，并按销售渠道进行排序。2018年，点击与 mortar 营业额与纯在线零售商持平，占所有在线营业额的51%。与纯在线零售商不同，click & mortar 销售渠道融合了实体与在线零售业务。2016年，仅有42%的在线营业额是通过此渠道产生的。