Codebook for analyzing emotional communication strategies of far-right parties on TikTok during the 2024 european elections

The codebook outlines the methodology for analyzing content from far-right leaders on TikTok during the 2024 European elections, covering the period from May 22 to June 9. Its main objective is to identify patterns and emotional strategies used to attract the vote.

The analysis is structured into three dimensions: political party contextualization, leader characteristics on TikTok, and content analysis. Key variables include main themes, predominant emotions, affective polarization, and stylistic techniques. Each category is defined with clear scales, examples, and instructions to ensure a rigorous approach.

The training of coders and the use of technological tools ensured the reliability of the analysis, with inter-coder agreement rates exceeding 90%. This code book serves as a transparent methodological guide, enabling a robust and replicable analysis of political impact on TikTok.

编码手册（codebook）阐明了针对2024年欧洲选举期间TikTok平台上极右翼领导人发布内容的分析方法论，分析时段覆盖5月22日至6月9日。本手册的核心目标是识别用于争取选民的传播模式与情感策略。

本次分析划分为三大维度：政党语境化、TikTok平台上的领导人特征分析，以及内容分析。关键变量涵盖核心主题、主导情感、情感极化与风格化手法。每个类别均配有明确的编码量表、示例及操作指引，以保障分析的严谨性。

编码员培训与技术工具的应用保障了本次分析的信度，编码员间一致性率超过90%。本编码手册作为一套透明的方法论指南，可支撑针对TikTok平台政治影响力开展稳健且可复现的分析。