Literacy and Reading - Best Practices in Malmö, Sweden

Malmö is the third largest city in Sweden with a population of 300,000. It is a multicultural city with more than 30% of its population being born abroad and it is also a young city with an average age of 38.6 years per citizen. Malmö public library has worked with a range of activities promoting literacy and reading among the target groups. Such activities are Tea-parties on fantasy sub-genres, putting bookshelves in a police station and lending an empty business premises in a shopping mall to create a place for literature and creativity in a different place. Success factors include defining the target groups, having a good budget for the project(s), setting goals as well as work methods on how to obtain those goals, and being persistent in finding ways on how to reach people still not coming to the library. Last but not least, it is when we collaborate with others that we get the best results.

马尔默（Malmö）是瑞典（Sweden）第三大城市，常住人口约30万。作为一座多元文化都市，该市超过30%的居民为境外出生人口，同时也是一座年轻都市，市民平均年龄达38.6岁。马尔默公共图书馆（Malmö public library）长期开展多项面向目标群体的读写推广活动，例如举办奇幻文学子类型主题茶会、在警察局布设公共书架，以及租借购物中心内的闲置商业用房，打造专属文学与创意交流空间。该类推广项目的成功要素包括精准界定目标群体、配备充足的项目预算、明确工作目标与达成目标的可行方法，以及持续探索如何触达尚未到访图书馆的人群。尤为关键的是，唯有通过多方协作，方能取得最优实践成果。