Analysis of the internal strategic alignment of the production strategy: case study in an auto parts company of the municipality of Sorocaba/SP

Abstract The auto parts sector plays an important role in the national economy and has the need to become more competitive in face of some difficulties in the current context. In this scenario, it is considered of great importance the alignment of the production strategy and its contribution to the competitiveness of the sector in the country. Thus, the research aims to analyze, based on methods proposed in the literature, the degree of internal alignment of the production strategy in two segments of one company in the auto parts sector. The method adopted was the case study, being the research of combined character that makes use of the qualitative and quantitative approach. Among the main results, it can be seen that, although the organization analyzed has more control over the production process technologies for products that serve the commercial vehicle market, there are efforts to reduce the product portfolio and standardize the products offered in the market. with cost as the competitive priority emerging.

摘要：汽车零部件行业在国民经济中具有重要地位，在当前行业环境面临诸多困境的背景下，提升产业竞争力已成迫切需求。在此场景下，生产战略的内部协同及其对本国汽车零部件行业竞争力的贡献，被视作至关重要的研究议题。为此，本研究依托文献中提出的研究方法，旨在剖析某汽车零部件企业两大业务板块的生产战略内部协同程度。本研究采用案例研究法，属于融合定性与定量研究方法的复合型研究。主要研究结果表明：尽管受访企业在面向商用车市场的产品生产工艺技术管控方面具备更为完善的基础，但当前企业正着力精简产品组合、规范市场在售产品，并将成本确立为核心竞争优先级。