THE SIGNIFICANCE OF CONCEPTUAL FRAME THEORY IN LINGUOCULTURAL RESEARCH

Conceptual Frame Theory (CFT) provides a framework for understanding how humans structure knowledge and interpret experiences through culturally embedded mental schemas. This study investigates the content, structure, and cultural significance of conceptual frames in English and Uzbek, focusing on key concepts such as freedom, family, hospitality, respect, success, and childhood. A multi-method approach was employed, combining cognitive-conceptual analysis, discourse analysis, corpus-based investigation, and digital linguocultural analysis.概念框架理论（Conceptual Frame Theory, CFT）为阐释人类如何依托嵌入文化的心理图式构建知识体系、解读各类经验提供了理论范式。本研究围绕英语与乌兹别克语中的概念框架展开探究，分析其内容、结构与文化意蕴，重点聚焦自由、家庭、好客、尊重、成功及童年等核心概念。本研究采用多方法研究路径，融合认知-概念分析、话语分析、语料库调查以及数字语言文化分析等研究手段。