Standards of Digital Journalism - New User Patterns and Challenges in the Journalist Role? 2009

New digital media sets prevailing journalistic norms and conventions in front of major challenges and affects relationships with users. A media development characterized by increased monopolization and concentration of ownership makes digitalization an important tool in the development of shared services and rationalization within the groups. The conditions within the newsrooms will change, and new editorial procedures will occur as a result of a much closer relationship with users. At the same time the danger is that journalism's integrity is threatened by the Internet technology and hypertext weakens the traditional distinctions between the editorial board and the marketing department. We can already see that young media users have new user habits, where the interactive component of media use plays a major role in the form of SMS, email and interactive television. This has also become an important commercial market where consumer technology has become a part of modern mass media market.

The project aims to generate new knowledge and theory of the new editorial standards in the digital media development. It should be assessed how work practices, use of sources and to the readers changing role of the journalist. One project will study how youth from multicultural backgrounds use the Internet as a link between their country of origin and new Norwegian reality. Another subproject will see the change of foreign journalism.

新型数字媒体使主流新闻规范与惯例面临重大挑战，并影响着与用户的关系。以所有权日益垄断和集中化为特征的媒体发展，让数字化成为集团内部共享服务开发与流程优化的重要工具。新闻编辑室的内部环境将发生变革，而与用户更紧密的互动将催生新的编辑流程。同时存在的风险是：新闻业的独立性受到互联网技术的威胁，超文本（hypertext）则削弱了编辑部与营销部门之间的传统界限。我们已观察到，年轻媒体用户形成了新的使用习惯——媒体使用的互动性通过短信（SMS）、电子邮件及互动电视等形式占据核心地位。这也催生了一个重要的商业市场：消费技术已成为现代大众媒体市场的组成部分。

该项目旨在构建关于数字媒体发展中新编辑标准的新知识与理论体系。它将评估记者的工作实践、信息来源使用方式及读者角色的转变。其中一个子项目将研究多元文化背景青年如何利用互联网连接其原籍国与挪威的新现实；另一个子项目则聚焦国际新闻（foreign journalism）的变革趋势。