The Empirical Economics of Online Attention
收藏NBER2016-07-01 更新2025-01-04 收录
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https://www.nber.org/papers/w22427
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资源简介:
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates
在多个市场中,企业竞争的焦点并非消费者支出,而是消费者注意力。我们构建模型并刻画家庭如何在堪称最大的注意力市场——互联网中分配其稀缺的注意力。我们对家庭注意力分配的刻画机制
提供机构:
美国国家经济研究局
创建时间:
2016-07-01



