Data from eight studies on evaluating brand extensions

Eight data sets are made available by: Aaker and Keller (1990), Sunde and Brodie (1993), Alexandre-Bourhis (1994), Nijssen and Hartman (1994), Holden and Barwise (1995), and Bottomley and Doyle (1996) examining the way in which consumers evaluate brand extensions. However, because Holden and Barwise collected three sets of data, their data sets are referred to by the university where the data were collected (i.e., London Business School [LBS], ESSEC in France, and University of Illinois in the United States). The data is available in xls and SPSS formats.

Data includes: brand extention name, quality, complementary, substitute, transfer, quality extension, try, usage and researchers name.

以下8个数据集由Aaker与Keller（1990）、Sunde与Brodie（1993）、Alexandre-Bourhis（1994）、Nijssen与Hartman（1994）、Holden与Barwise（1995）以及Bottomley与Doyle（1996）公开提供，旨在探究消费者对品牌延伸（brand extensions）的评价方式。不过，由于Holden与Barwise采集了三组数据，其数据集以采集机构命名，即伦敦商学院[LBS]、法国ESSEC商学院及美国伊利诺伊大学。数据以xls和SPSS格式呈现。

数据包含以下字段：品牌延伸名称（brand extention）、质量、互补性、替代性、转移、延伸质量、尝试、使用情况及研究者姓名。