Impact of product certification in the Brazilian automotive batteries industry: a case study

Abstract Product certification, when compulsory, is the adoption by an industrial segment of a set of procedures required by a sector regulatory body, proving that the product that is the object of regulation meets the minimum quality requirements. The objective of this research was to study the impact of product certification in a medium-sized industry of automotive batteries manufacturer. which has recently been subjected to compulsory certification. We aimed to study the impacts on the organization internal value chain, as well as its interaction with its competitive environment, from qualitative variables taken from two models in the literature. We performed a case study and identified impacts in productivity, marketing strategies, relationship with its supply chain and in the labor force qualification requirements, among other factors of the studied company.

摘要：产品认证（Product certification）在强制实施时，指某一工业领域采用行业监管机构规定的一系列程序，用以证明作为监管对象的产品符合最低质量要求。本研究旨在针对一家近期被纳入强制认证范围的中型汽车电池制造企业，探究产品认证带来的影响。本研究借助文献中两类模型提取的定性变量，旨在分析产品认证对企业内部价值链，以及其与竞争环境互动关系造成的影响。本研究通过案例研究方法，发现产品认证对受调研企业的生产率、营销策略、供应链合作关系以及劳动力资质要求等多方面均产生了影响。