GM Case Study: Mixed Method Demo

This method article provides step-by-step guidance, using Johnson and Onwuegbuzie's (2004) eight-step process to conduct a sequential Quan→QUAL study using publicly accessible data collected on General Motors (GM) from the social networking site Glassdoor. This study aims to demonstrate MMR by integrating quantitative analysis with qualitative inquiry; we endeavor to unearth the intrinsic motivators, challenges, and aspirations that underpin the experiences of the GM workforce.

本文为方法学论文，依托Johnson与Onwuegbuzie（2004）提出的八步流程，提供了利用从社交网站Glassdoor采集的通用汽车公司（General Motors，GM）公开可获取数据，开展序贯定量→定性研究（sequential Quan→QUAL study）的分步操作指南。本研究旨在通过整合定量分析与定性探究，演示混合方法研究（Mixed Methods Research，MMR）的应用；我们致力于挖掘支撑通用汽车公司员工工作体验的内在激励因素、面临的挑战与职业诉求。