Data showcasing a sample application of a decision-theoretic approach for ranking future business pursuits

My research was centered around developing a decision-theoretic framework, based on the analytic hierarchy process (AHP), that entrepreneurs can use to rank start-up business ideas.

This dataset includes:

[1] A Microsoft Excel worksheet (start_up_selection_template.xlsx) can be used to perform the analysis and select the best idea amongst 3 business ideas.

[2] 3 worksheets (inside the samples folder) that have been completed by 3 members of a team that is planning on launching a start-up.

The 3 team members all have come together to launch a business but are unsure of the idea that they should select. Their brief profiles are given below:

- Entrepreneur A: worked in film-production for two years and has decent industry contacts.
- Entrepreneur B: loves to cook, has a genuine passion for food, and once operated a burger cart in a busy intersection.
- Entrepreneur C: helped B operate the burger cart and has gathered extensive work experience in the HR department of a local conglomerate.

The 3 business pursuits that the team has narrowed down are:

- Idea 1: A delivery-only ‘cloud’ restaurant that will serve local delicacies.
- Idea 2: A small fast-food joint on a busy street corner.
- Idea 3: A video production company that will produce content for marketing agencies.

Each team member has come up with their own rankings for the 3 business ideas by completing the worksheet.

本研究旨在构建基于层次分析法（Analytic Hierarchy Process，AHP）的决策理论框架，以供创业者对创业商业构想进行排序。

本数据集包含以下内容：
[1] 一份Microsoft Excel工作表（start_up_selection_template.xlsx），可用于开展分析并从3项商业构想中选出最优方案。
[2] 样本文件夹内的3份已填写完成的工作表，由某筹备初创项目的团队的3名成员完成。

该3名团队成员共同筹备创业项目，但对选定的商业构想存在困惑，其简要背景如下：
- 创业者A：拥有两年影视制作从业经历，具备较为丰富的行业人脉资源。
- 创业者B：热爱烹饪，对美食抱有真挚热忱，曾在繁忙路口经营过汉堡餐车。
- 创业者C：曾协助B运营汉堡餐车，并在本地企业集团的人力资源部门积累了丰富的工作经验。

该团队已初步筛选出3项商业构想，具体如下：
- 构想1：仅提供配送服务的“云”餐厅，主打本地特色美食。
- 构想2：开设于繁忙街角的小型快餐店。
- 构想3：为营销机构制作内容的视频制作公司。

每名团队成员均通过填写该工作表，对3项商业构想完成了各自的排序。