Integration of terrestrial radio and visual radio: A case study of m radio 98.8 Surabaya

In the process of developing transmission technology and internet applications, radio broadcasting institutions are constantly evolving. In an effort to improve management performance, any changes in radio broadcasting technology are always adaptable. This study utilises a qualitative approach that is still rarely used to review the integration of terrestrial and visual radio. Data collection techniques were used through field observations, interviews, and documentation studies. After data collection was completed, data analysis was conducted systematically in three aspects: data reduction, data display, and conclusion drawing. In contrast to the transmission of radio broadcasts over the air or voice broadcasts, this study found that radio broadcasts can also be distributed through audio and video streaming on the internet (also known as the network) in the form of voice, text, images, and video.

在传输技术与互联网应用的发展过程中，无线广播机构不断演进。为提升管理效能，任何无线广播技术的变革总能迅速适应。本研究采用定性研究方法，该方法虽鲜少应用于陆地与视觉无线广播的整合研究。数据收集技术通过实地观察、访谈以及文献研究得以实施。数据收集完成后，数据分析在三个层面系统进行：数据缩减、数据展示与结论推导。与空中广播或语音广播的传输方式不同，本研究发现无线广播亦可通过互联网（亦称网络）上的音频和视频流（包括语音、文本、图像和视频等形式）进行分发。