U.S. Facebook users 2024, by age group

As of July 2024, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group.Does everyone in the U.S. use Facebook?In 2021, there were approximately 240 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 260 million by 2027. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand as of the beginning of 2022. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 67 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverseA strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.

截至2024年7月，美国Facebook用户中，25至34岁的年龄段占据了24.2%，成为该国Facebook最大的受众群体。总体而言，19%的用户属于18至24岁年龄段。美国是否人人皆用Facebook？2021年，美国Facebook用户数量约为2.4亿，预计这一数字将稳步增长，并于2027年达到2.6亿。美国的社交媒体用户对这一社交媒体巨头有着极高的认知度。截至2022年初，94%的用户已听闻该品牌。尽管绝大多数美国社交网络用户知晓Facebook，但该平台的受欢迎程度并不十分令人瞩目，仅为67%。然而，对该品牌的利用率、忠诚度和话题度仍相对较高。2021年底，Facebook更名为Meta Platforms的战略调整，预示着马克·扎克伯格试图将公司与元宇宙紧密联系起来，并被视为不仅仅是一家社交媒体公司。根据2022年初在美国进行的一项调查，Meta Platforms是美国人与元宇宙最相关的品牌。

搜集汇总

背景与挑战

背景概述

该数据集展示了截至2025年6月美国Facebook用户按年龄组的分布比例，数据来源于Statista平台。核心数据显示，25-34岁年龄组用户占比最高（24.2%），其次是18-24岁（18.6%）和35-44岁（19%），整体覆盖18岁及以上年龄段。