Values-Driven Voters & Donors – for Political & Cause-Based Outreach with AI Propensities

Data Axle’s voter and cause-based audience segments enable campaigns, nonprofits, PACs, and advocacy groups to engage individuals based on ideology, values, life stage, and civic behavior. These audiences combine deterministic data with AI-modeled propensities across voting history, donation behavior, attitudes, and media influence. Segments are available as prebuilt or custom-defined.

Data Axle, formerly Infogroup, has been a trusted provider of data-driven solutions since 1972. With coverage of over 95% of U.S. adults and households, we combine deterministic offline sources—voter files, utility connects, real estate, consumer transactions—with attitudinal and behavioral models to deliver enriched, actionable profiles. Audiences can be accessed directly via Snowflake, clean rooms, or matched delivery.

**What Sets Us Apart:**
- Trained on expansive offline PII data, voter files, and modeled behaviors
- Scores each individual (0–1) by issue engagement and ideological alignment
- Combines donation history, lifestyle signals, and civic activity indicators
- Supports scalable segmentation and omnichannel campaign execution
- Custom segmentation available by geography, issue, or demographic profile

**Key Attributes**

- Voter registration, participation history, and modeled party alignment
- Cause-based donation history and nonprofit engagement
- Political media and content consumption patterns
- Life-stage indicators: students, veterans, parents, retirees, etc.
- Cultural affinity and identity-based alignment
- Neighborhood engagement and hyper-local civic activity

**Segment Categories**
Each category includes multiple AI-scored segments – below are illustrative examples and business applications. New categories are released regularly.
- Ideology-Aligned Voters – Conservative, liberal, independent, or third-party-aligned individuals based on modeled voting behavior and attitudes
- Use case: Fuel issue- or party-specific awareness, persuasion, and turnout campaigns.
- Cause-Based Donors & Activists – High-propensity supporters of causes like climate, education, gun rights, veterans, healthcare, or equality
- Use case: Engage for fundraising, volunteering, or petition-based outreach.
- Swing Voters & Persuadables – Individuals with shifting or mixed political leanings
- Use case: Launch persuasion strategies and high-precision media targeting in swing districts.
- Life Stage-Based Advocacy Segments – Parents, retirees, students, or veterans aligned with policy or legislation themes
- Use case: Personalize outreach by life context and legislative relevance.
- Media-Aligned & Culturally Affinitive Voters – Voters influenced by content networks or cultural identity (e.g., BLM, Hispanic media, LGBTQIA+)
- Use case: Boost representation, connection, and trust in culturally relevant campaigns.
- Hyper-Local & Grassroots Mobilizers – Engaged community members active in regional issues, school boards, or neighborhood groups
- Use case: Power local elections, volunteer efforts, and district-specific visibility.

**Key Features**

- Individual-level ideological, attitudinal, and donation scoring
- 100+ data sources including voter rolls, civic files, donation databases, and cultural affiliations
- Supports CTV, direct mail, social, OTT, and digital campaign execution
- Custom audience creation by geography, issue vertical, or target region
- Fully compliant with privacy and election marketing regulations

**Use Cases**

- Launch issue-aligned fundraising and political outreach campaigns
- Activate swing voters or disengaged supporters in local/state elections
- Deliver CTV, social, and email campaigns to ideologically matched targets
- Personalize advocacy appeals for parental rights, veteran support, or education
- Reactivate lapsed donors and voters with personalized re-engagement triggers
- Geo-target grassroots organizers or community-level civic influencers

**Next Steps**

- Request listing access
- Data Axle team will contact you to finalize audience, data cut, and delivery method / frequency
- Need a Custom Audience? Tailored segments delivered within 5–10 business days

**Business Needs**

- 360-Degree Customer View
- Build enriched voter and supporter profiles by integrating issue alignment, donation behavior, and ideological signals—going far beyond party affiliation alone.
- Customer Acquisition
- Identify individuals most likely to vote, donate, or act on behalf of a cause or party. Use behavioral scores to reach new audiences for civic action, campaign support, or fundraising.
- Demand Forecasting
- Predict turnout likelihood, donor intent, or grassroots mobilization potential across key districts or cause segments using dynamic AI-modeled scoring.
- Identity Resolution
- Connect supporter records across channels—social, email, donor databases, and canvassing lists—to maintain persistent targeting and attribution.
- Market Segmentation
- Build actionable segments by cause (e.g., education, veterans, healthcare), voter behavior, or donation patterns to support multi-tiered outreach strategies.
- Audience Segmentation
- Model personas like “Faith-Driven Advocates,” “Suburban Swing Voters,” or “Local Donor Activists” for high-precision outreach across political and nonprofit sectors.
- Audience Activation
- Deploy across CTV, social, direct mail, email, and digital with issue-specific messaging aligned to timing, geography, and intent.

Data Axle的选民与基于议题的受众细分服务，可助力竞选活动、非营利组织、政治行动委员会（PAC）及倡导团体，依据意识形态、价值观、人生阶段与公民行为，与个体开展互动。此类受众群体将确定性数据与AI建模的倾向性分析相结合，覆盖投票历史、捐赠行为、态度倾向与媒体影响力等维度。细分受众既支持预构建方案，也可按需自定义。

Data Axle前身为Infogroup，自1972年起便是值得信赖的数据驱动解决方案提供商。其覆盖范围涵盖美国95%以上的成年人与家庭，将确定性线下数据源——包括选民档案、公用事业开户记录、房地产信息、消费者交易记录——与态度及行为模型相结合，输出丰富且可落地的用户画像。受众群体可通过Snowflake、干净室（clean rooms）或匹配式交付服务直接访问。

**我们的核心优势**：
- 基于海量线下个人可识别信息（PII）数据、选民档案与建模行为进行训练
- 为每位个体（0至1分）赋予议题参与度与意识形态契合度评分
- 整合捐赠历史、生活方式特征与公民活动指标
- 支持规模化细分与全渠道宣传活动执行
- 可按地理区域、议题或人口统计档案自定义细分受众

**核心属性**：
- 选民登记、参与历史与建模党派倾向
- 基于议题的捐赠历史与非营利组织参与度
- 政治媒体与内容消费模式
- 人生阶段特征：学生、退伍军人、家长、退休人员等
- 文化亲和力与身份认同倾向
- 社区参与度与超本地公民活动

**细分受众类别**
每类包含多个AI评分细分群体——以下为示例类别与商业应用场景，新类别将定期更新。
- 意识形态契合选民：基于建模投票行为与态度倾向，划分为保守派、自由派、无党派或第三方党派支持者
- 应用场景：推进议题或党派相关的认知提升、游说动员与投票率提升活动。
- 议题捐赠者与活动家：对气候、教育、枪支权利、退伍军人权益、医疗保健或平权等议题具有高倾向性支持的群体
- 应用场景：开展筹款、志愿服务或请愿类外联活动。
- 摇摆选民与可游说群体：政治倾向摇摆或立场混杂的个体
- 应用场景：在摇摆选区推出游说策略与高精度媒体定向投放。
- 基于人生阶段的倡导细分群体：契合政策或立法主题的家长、退休人员、学生或退伍军人
- 应用场景：结合人生背景与立法相关性，个性化开展外联工作。
- 媒体契合与文化亲和选民：受内容网络或文化身份影响的选民（如Black Lives Matter、西班牙裔媒体、LGBTQIA+群体）
- 应用场景：在文化契合的宣传活动中提升代表性、联结度与信任度。
- 超本地与草根动员者：积极参与区域议题、学区董事会或社区团体的活跃社区成员
- 应用场景：助力地方选举、志愿服务活动与选区专属曝光。

**核心功能**
- 个体级意识形态、态度倾向与捐赠评分
- 涵盖100+数据源，包括选民名册、公民档案、捐赠数据库与文化归属信息
- 支持联网电视（CTV，Connected TV）、直邮、社交媒体、过顶流媒体（OTT，Over-the-Top）与数字宣传活动执行
- 可按地理区域、议题领域或目标区域自定义创建受众群体
- 完全符合隐私与选举营销相关法规要求

**应用场景**
- 推出契合议题的筹款与政治外联活动
- 在地方或州级选举中动员摇摆选民或疏离的支持者
- 向意识形态契合的目标群体投放联网电视、社交媒体与电子邮件宣传活动
- 针对父母权益、退伍军人支持或教育议题，个性化推送倡导诉求
- 通过个性化再触发机制，重新激活流失的捐赠者与选民
- 对草根组织者或社区级公民影响者开展地理定向投放

**后续步骤**
- 申请列表访问权限
- Data Axle团队将与您对接，敲定受众需求、数据切片与交付方式/频率
- 需要自定义受众？定制化细分服务可在5至10个工作日内交付

**商业需求**
- 全维度客户视角：通过整合议题契合度、捐赠行为与意识形态信号，构建丰富的选民与支持者画像，远超单一党派归属维度。
- 客户获取：识别最有可能为某项议题或党派投票、捐赠或采取行动的个体。利用行为评分，触达公民行动、竞选支持或筹款领域的新受众群体。
- 需求预测：利用动态AI建模评分，预测关键选区或议题细分群体的投票率可能性、捐赠意向或草根动员潜力。
- 身份解析：跨渠道（社交媒体、电子邮件、捐赠数据库与游说走访名单）联结支持者记录，维持持续的定向投放与归因分析。
- 市场细分：按议题（如教育、退伍军人权益、医疗保健）、选民行为或捐赠模式构建可落地的细分群体，支持多层级外联策略。
- 受众细分：为政治与非营利领域构建“信仰驱动倡导者”“郊区摇摆选民”“本地捐赠活动家”等用户画像，实现高精度外联。
- 受众激活：结合时机、地理区域与意向，投放契合议题的信息至联网电视、社交媒体、直邮、电子邮件与数字渠道。