HTMT criterion.

This study aims to determine, from the perspective of investors, the factors that predict Islamic unit trust (IUT) investment intentions. Additionally, this paper examines the moderating effect of fintech self-efficacy (FSE) on the relationship between attitude and investment intention. A total of 392 data were collected from IUT investors in Malaysia and analyzed using partial least squares structural equation modeling. The findings reveal that subjective norms have the highest impact on investment intention, followed by attitude and FSE, while religiosity is not significantly associated with investment intention in Islamic unit trust funds. Attitude significantly mediates religiosity-intention and Islamic financial literacy-intention relationships. FSE significantly moderates the attitude-intention relationship. The results shed light on the key factors that increase investing behavior and have direct managerial implications with regard to marketing strategies and target markets. These findings suggest that IUT service providers should take the lead in attracting customers through effective and targeted marketing initiatives, particularly by enhancing customers’ FSE and capabilities. This study provides empirical evidence on the interrelationships between Islamic financial literacy, religiosity, and FSE in examining investors’ behavior using the Theory of Planned Behavior framework. The study explores the moderating role of FSE on the relationship between attitude and investment intention.

本研究旨在从投资者视角，探究并明确伊斯兰单位信托（Islamic unit trust, IUT）投资意向的各项预测因子。此外，本文还考察了金融科技自我效能（fintech self-efficacy, FSE）在态度与投资意向间关系中的调节效应。本研究共收集马来西亚伊斯兰单位信托投资者的有效数据392份，并采用偏最小二乘结构方程建模（partial least squares structural equation modeling）开展分析。
研究结果显示，主观规范对投资意向的影响程度最高，其次为态度与金融科技自我效能；而宗教虔诚度与伊斯兰单位信托基金的投资意向并无显著关联。态度在宗教虔诚度-投资意向、伊斯兰金融素养（Islamic financial literacy）-投资意向的关系中均发挥显著中介作用。金融科技自我效能可显著调节态度与投资意向间的关联。
本研究结果揭示了推动投资者投资行为的核心影响因子，在营销策略制定与目标市场定位方面具备直接的管理实践价值。研究结论表明，伊斯兰单位信托服务机构应通过高效且精准的营销举措主动吸引客户，尤其应着力提升投资者的金融科技自我效能与相关能力。
本研究基于计划行为理论（Theory of Planned Behavior）框架，为探究伊斯兰金融素养、宗教虔诚度与金融科技自我效能间的内在关联及其对投资者行为的影响提供了实证依据。本研究同时拓展了金融科技自我效能在态度与投资意向关系中的调节作用相关研究。