WAYS TO INCREASE THE INCOME OF SERVICE SECTOR ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION

The service sector is one of the key sectors of the modern economy and a determining factor of sustainable economic growth. In the Republic of Uzbekistan, services generate nearly half of gross domestic product and provide employment for a significant share of the population. Despite the high growth rates of service output, the incomes of enterprises in this sector remain constrained due to low labor productivity, regional disparities, infrastructure limitations, and shortages of qualified personnel. The purpose of this article is to analyze the dynamics of service sector enterprise incomes, identify the factors shaping their formation, and develop practical ways to increase incomes based on national and international experience. The study employs methods of statistical analysis, comparative analysis, and generalization. The results indicate that digitalization, human capital development, and liberalization of service markets are key determinants of enterprise income growth.服务业是现代经济的核心产业之一，亦是可持续经济增长的决定性因素。在乌兹别克斯坦共和国，服务业贡献了近半数国内生产总值（Gross Domestic Product，GDP），并为相当比例的本国人口提供了就业岗位。尽管服务业产出增速可观，但该领域企业的收入仍受诸多因素制约：劳动生产率偏低、区域发展失衡、基础设施存在短板以及高素质专业人才匮乏。本文旨在分析服务业企业收入的动态变化规律，厘清影响其收入形成的各类因素，并结合国内外实践经验提出切实可行的收入提升路径。本研究采用了统计分析、比较分析与归纳概括等研究方法。研究结果表明，数字化转型、人力资本开发以及服务市场自由化是推动企业收入增长的核心关键决定因素。