NVDA_INTC_ POSTURE ANALYSIS

This dataset contains the responses of multiple coders (Coder A, B, C, and D) who independently assessed the strategic posture of two semiconductor companies—NVIDIA (NVDA) and Intel (INTC)—over a 10-year period (2015–2023). The evaluation follows the framework established in Kipley et al.’s Optimal Strategic Performance Position (OSPP) model, based on Ansoff’s Strategic Success Paradigm.

Coders rated each of the model’s core dimensions (Environmental Turbulence, Strategic Aggressiveness, and Internal Responsiveness) using a standardized 5-point Likert scale. Each year-company combination was assessed using 65 items reflecting observable strategic behaviors across the three dimensions. The dataset also includes calculated yearly Strategic Posture scores (X1) derived from the coders’ evaluations.

The purpose of the dataset is to enable empirical testing of whether strategy-based ratings (X1) provide better predictive power for stock performance (X3) than traditional market analyst ratings (X2).

Variables included:

Company: NVDA or INTC

Year: 2015–2023

Coder ID: A, B, C, D

Question Code: Unique identifier for each assessment item

Response: Coder rating (1–5)

Strategic Posture Score (X1): Final aggregated score for each company-year

Analyst Rating (X2): External market-based analyst consensus

Stock Return (X3): Monthly or annual return (depending on structure)

Coders remained anonymous during data collection to reduce bias, and instructions were standardized through a detailed coding manual. Coder D corresponds to the principal investigator and is excluded from inter-rater reliability analysis.

本数据集收录了四位编码员（编码员A、B、C、D）针对两家半导体企业——英伟达（NVIDIA，NVDA）与英特尔（Intel，INTC）——在2015至2023年这10年间的战略姿态开展的独立评估结果。本次评估基于安索夫战略成功范式（Ansoff’s Strategic Success Paradigm）衍生的Kipley等人提出的最优战略绩效定位（Optimal Strategic Performance Position, OSPP）模型所确立的分析框架。

编码员采用标准化5级李克特量表，对该模型的三大核心维度——环境动荡性（Environmental Turbulence）、战略攻击性（Strategic Aggressiveness）与内部响应性（Internal Responsiveness）——进行评分。每一组“年份-企业”组合均通过65个覆盖三大维度下可观测战略行为的评估条目开展测评。数据集同时包含由编码员评分计算得到的年度战略姿态得分（X1）。

本数据集旨在支持实证检验：相较于传统市场分析师评级（X2），基于战略的评分（X1）是否能为企业股票绩效（X3）提供更强的预测能力。

本次数据集包含以下变量：
- 企业（Company）：取值为NVDA或INTC
- 年份（Year）：覆盖2015至2023年
- 编码员ID（Coder ID）：取值为A、B、C、D
- 问题编码（Question Code）：每个评估条目的唯一标识符
- 评分结果（Response）：编码员给出的1至5分评级
- 战略姿态得分（X1）：每家企业对应年份的最终聚合得分
- 分析师评级（X2）：外部市场分析师的共识评级
- 股票收益率（Stock Return）：月度或年度收益率（视数据集结构而定）

数据收集过程中，编码员全程匿名以降低评估偏差，且所有编码工作均通过详细的编码手册统一标准。其中编码员D为项目负责人，不参与组间信度分析。