Atrakcyjność pracodawcy w kontekście stosowanych praktyk z obszaru wewnętrznej społecznej odpowiedzialności biznesu

The study investigated how the employer's socially responsible activities (Corporate Social Responsibility - CSR) directed at employees affect their perception of the organisation's Employer Brand (EB) image. Among the CSR activities examined, the author included several areas of activity implemented by organisations and described in the literature. Among them were justice and fairness, health and safety, work-life balance, accessibility to training, and employees having a say in decisions (empowerment). Employer image, on the other hand, was described by several groups of factors that, according to the literature, are most commonly used to identify employees' perceptions of an organisation's performance as an employer. These groups of factors included those related to the area of relationships with others (social), opportunities for professional growth (developmental), the use of acquired knowledge in practice (applicational), a sense of security, economic benefits, the degree to which the work is interesting to the employee, ethical behaviour of the employer's conduct (ethical) and issues relating to the effectiveness of the organisation in a particular environment (environmental).本研究探讨了雇主面向员工开展的企业社会责任（Corporate Social Responsibility，CSR）活动，对员工感知组织雇主品牌（Employer Brand，EB）形象的影响。在所考察的社会责任活动范畴内，研究者纳入了学界文献所载的各类组织实施的社会责任实践领域，具体包括公平正义、健康与安全保障、工作与生活平衡、培训资源可及性，以及员工拥有决策话语权（赋能）等内容。另一方面，雇主形象由多组因子加以界定——根据现有学术文献，这些因子是衡量员工对组织作为雇主的绩效感知的通用核心指标。该类因子涵盖：人际社交关系（social）、职业成长发展机会（developmental）、所学知识的实践应用（applicational）、工作安全感、经济福利、工作趣味性、雇主行为的伦理合规性（ethical），以及组织在特定运营环境中的有效性相关议题（environmental）。