Distribution of sources used to research new brands in South Korea Q3 2023, by type

As of the third quarter of 2023, around 36.3 percent of South Korean internet users between 16 and 64 years old stated in a survey that they researched new brands in search engines. Other commonly used channels were TV ads and word-of-mouth.

截至2023年第三季度，据一项调查显示，约36.3%的16至64岁韩国互联网用户在搜索引擎中搜索过新品牌。其他常用的渠道包括电视广告和口碑传播。