Data_Sheet_1_Opportunities for plain packaging of tobacco products in the Philippines: results of a nationwide online survey.docx

ObjectiveThis study aimed to contribute to local research evidence to promote the implementation of plain packaging of tobacco products in the Philippines. The study aimed to assess Filipinos’ perception of the effectiveness of plain packaging and their readiness by assessing the potential impact of plain packaging.
MethodsWe conducted a nationwide geographically representative online panel survey with a sample size of 2,000 Filipinos. The survey recruited respondents 18–65 years old and residing in the Philippines, with 500 respondents each from the National Capital Region, Luzon, Visayas, and Mindanao. We showed respondents six different mock-ups of cigarette packs in plain packaging, with two sizes of graphic health warnings (50 and 75%) and three plain packaging colors (black, white, and Pantone 448C). Using five-point Likert scales, participants rated their agreement with 18 items assessing readiness and rationales for plain packaging and 54 items related to pack design (9 items for 6 pack designs).
ResultsThe study showed that Filipinos recognize the value of adopting plain packaging with larger graphic health warning labels on tobacco products in the Philippines. Both non-smokers and smokers agreed that plain packaging has the potential to reduce the attractiveness and appeal of packs, prevent advertisement and promotion of tobacco products, reduce the ability of tobacco products to mislead consumers, increase the noticeability and effectiveness of the pictorial health warnings, increase recall of the pictorial health warnings, affect consumer perceptions of the attractiveness of the tobacco products and their relative safety, reduce youth experimentation with the use of tobacco products, prevent the use of tobacco brand variants as a promotional tool, prevent branding targeted toward youth, promote quitting among current users, and to more clearly inform consumers about the harmful effects of tobacco use.
ConclusionWe recommend that policymakers pursue plain packaging as legislation or as part of a reform of the Philippines’ graphic health warnings law. The law should target tobacco products sold in the Philippines.

研究目标 本研究旨在为推动菲律宾烟草制品平装包装政策落地提供本土研究证据。本研究通过评估烟草平装政策的潜在影响，以了解菲律宾民众对平装政策有效性的认知及其接受意愿。
研究方法 本研究开展了一项具有全国地理代表性的在线面板调查，有效样本量为2000名菲律宾民众。调查招募的受访者年龄介于18至65岁之间且常住菲律宾，其中来自国家首都区、吕宋岛、米沙鄢群岛及棉兰老岛的受访者各500名。研究向受访者展示了6款不同的烟草平装烟盒样机，包含两种尺寸的图形健康警告标识（占比分别为50%与75%）及三种平装配色（黑色、白色与Pantone 448C）。研究采用李克特五级量表，让参与者对18项评估烟草平装政策接受度与合理性的条目进行同意程度评分，并针对6款烟盒设计完成54项相关评价（每款烟盒设计对应9项评价条目）。
研究结果 本研究显示，菲律宾民众认可在烟草制品上采用更大尺寸图形健康警告标识的平装包装的价值。无论吸烟者与非吸烟者均认同，烟草平装包装可有效降低烟盒的吸引力与诱惑力、杜绝烟草制品的广告与推广行为、削弱烟草制品误导消费者的能力、提升图形健康警告标识的辨识度与有效性、增强消费者对图形健康警告的记忆、改变消费者对烟草制品吸引力及其相对安全性的认知、减少青少年对烟草制品的尝试行为、避免将烟草品牌变体作为推广工具、防止针对青少年的品牌营销、推动当前烟草使用者戒烟，以及更清晰地向消费者告知烟草使用的危害。
研究结论 本研究建议政策制定者将烟草平装包装政策以立法形式推行，或将其纳入菲律宾图形健康警告标识法的修订范畴，且该法规应覆盖在菲律宾境内销售的所有烟草制品。