Travel Activities and Motivation Survey, 2006 [Canada]

The Travel Activities and Motivation Survey (TAMS) was conducted by Statistics Canada on behalf of the Canadian Tourism Commission and four provincial and territorial agencies responsible for tourism. The types of information collected are: areas of Canada travelled to in the previous two years and travel intentions for the next two years; reasons non-travellers do not travel; participation in recreational and entertainment activities; reasons for travelling in Canada and to Canadian provinces and territories; types of accommodation used while travelling; sources of travel planning information; and impressions of parts of Canada as travel destinations. Data from the TAMS are used by a number of federal government agencies and departments, the Canadian Tourism Commission and provincial tourism boards. Other users include the media, business, consultants, universities and other researchers interested in the Canadian traveller. Researchers and consultants in the government, private businesses, universities and the media will use the survey results to educate and inform the public, develop new programs and determine the need for new services and infrastructure.

加拿大旅游活动与动机调查（Travel Activities and Motivation Survey，TAMS）由加拿大统计局（Statistics Canada）代表加拿大旅游委员会（Canadian Tourism Commission）及四个负责旅游事务的省和地区机构开展。所收集的信息类型包括：过去两年曾前往的加拿大地区及未来两年的旅行意向；非旅行者不旅行的原因；休闲娱乐活动的参与情况；在加拿大境内及各省/地区旅行的原因；旅行期间使用的住宿类型；旅行规划信息的来源；以及对加拿大部分地区作为旅游目的地的印象。TAMS的数据被多个联邦政府机构和部门、加拿大旅游委员会及省级旅游局使用。其他用户包括媒体、企业、顾问、大学及其他关注加拿大旅行者的研究人员。政府、私营企业、大学及媒体中的研究人员和顾问将利用该调查结果向公众普及信息、制定新项目并确定新服务与基础设施的需求。