Usage rate of paid memberships for mobile shopping apps South Korea 2022, by age

According to a survey conducted by Opensurvey in June 2022 on the usage rate of paid memberships for mobile shopping apps in South Korea, about 46.3 percent of respondents in their thirties used Rocket WOW membership. Rocket WOW is the paid membership of South Korean online retailer Coupang which offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.

根据OpenSurvey于2022年6月进行的一项关于韩国移动购物应用付费会员使用率的调查，约46.3%的三十岁受访者使用了Rocket WOW会员服务。Rocket WOW是韩国在线零售商Coupang提供的付费会员服务，该服务提供包括次日达保证在内的特殊服务，甚至涵盖公司自家的流媒体视频点播服务Coupang Play。