Organic Food Consumption Intentions

This original data was primarily collected to investigate organic food consumption intentions of the consumers. This perceptual data includes TPB constructs i.e. attitude, subjective norms, perceived behavioural control and purchase intention along with environmental concern, perceived marketplace influence and moral norms.

该原始数据的主要收集目的是探究消费者的有机食品消费意向。此感知数据涵盖计划行为理论（TPB）的构念，即态度、主观规范、感知行为控制与购买意向，同时包含环境关切、感知市场影响及道德规范等内容。