eCommerce Benchmark KPIs: Care Products in South Africa

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 86.7%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Care Products in South Africa also consist of an AOV of US$61, a discount rate of 10%, and a return rate of 3.4%.

在2023年，南非保健产品电子商务基准关键绩效指标（KPIs）中，除13.7%的加入购物车率、86.7%的购物车放弃率以及1.8%的转化率之外，还包括平均订单价值（AOV）为61美元、折扣率为10%以及退货率为3.4%。