positive emotional appeals data set

In this study, the positive emotional appeal videos and the measurement questionnaire were edited into four online links and randomly distributed to the respondents through the Internet. The experiment was conducted through respondents watching the video and filling the corresponding questionnaire, the period of which is August to September 2018. After eliminating the invalid questionnaires, a total of 400 valid questionnaires were collected in this experiment.

本研究将正向情绪诉求视频与测量问卷编辑为四份线上链接，并通过互联网随机分发至受访对象。本实验通过受访对象观看视频并填写对应问卷的方式开展，实验周期为2018年8月至9月。剔除无效问卷后，本实验共回收有效问卷400份。