A HISTORICAL AND STYLISTIC STUDY OF THE CHRISTIAN DIOR BRAND

This article examines the historical stages of the formation and development of the Christian Dior brand, as well as its influence on the global fashion industry. It analyzes the distinctive features of the brand's stylistic direction, key elements of its design concept, and the evolution of its fashion collections. Particular attention is paid to the creation of the "New Look" style, which became a symbol of post-war fashion in the 20th century. The study reveals the brand's importance in shaping the aesthetic principles of haute couture, as well as the influence of the House of Dior's creative legacy on contemporary fashion design.本文系统考察了克里斯汀·迪奥（Christian Dior）品牌的形成与发展历史阶段，并探析其对全球时尚产业的影响。研究同时剖析了该品牌风格定位的鲜明特质、设计理念的核心要素，以及其时装系列的演进历程。研究特别聚焦于“新风貌（New Look）”风格的创制，该风格已成为20世纪战后时尚的标志性符号。本研究阐明了该品牌在塑造高级定制时装（haute couture）美学原则方面的重要意义，同时揭示了迪奥时装屋（House of Dior）的创意遗产对当代时尚设计的深远影响。