National Election Pool Democratic Presidential Preference Primary Exit Polls, 2004

The data were collected through face-to-face and telephone interviews conducted with voters in twenty-two states that held primaries and one state that held a caucus to choose the Democratic candidate for president of the United States. The candidates were Senator and former United States Ambassador Carol Moseley Braun, retired United States Army General Wesley Clark, New Hampshire Governor Howard Dean, Senator John Edwards, Senator Dick Gephardt, Senator John Kerry, United States Representative Dennis Kucinich, Senator Joe Lieberman, and Reverend Al Sharpton. Early and absentee voters were polled via the telephone during the week leading up to an individual state's primary. Election day voters were interviewed in person as they exited polling places on their state's primary days. Respondents were asked which candidate they voted for in the primary, when and why they decided on that candidate, and what one quality and one issue mattered most in choosing that candidate. They were polled on the candidates and the candidates' likelihood of defeating the incumbent, President George W. Bush. Also, they were asked whether they voted for the candidate who they thought had the best chance of defeating George W. Bush or the candidate they agreed with most on important issues, whether they had seen candidates' campaign ads and/or Web sites, and whether they were confident their vote would be counted accurately. Respondents were asked to assess the condition of the nation's economy, their personal financial situation compared to four years ago, their level of concern about another terrorist attack occurring in the United States, and the safety of the country as a result of military action in Iraq. Additional opinions were gathered concerning the Bush administration and its policies and decisions and United States Senator John McCain from Arizona. Further questions addressed topics such as whether the tax cuts implemented under the Bush administration should be adjusted or eliminated and whether respondents worried that someone in their household would lose their job. Background information on respondents includes age, education, frequency of religious service attendance, Hispanic descent, labor union membership status within the household, marital status, personal voting history, political ideology, political party affiliation, race, religious orientation, sex, sexual orientation, total household income in 2003, and whether anyone in the household had served in the military.

本数据集的数据通过面对面访谈与电话访谈采集，访谈对象为美国22个举行总统初选（Primaries）的州，以及1个举行党团会议（Caucus）以推选民主党总统候选人的州的选民。参与本次调研的候选人包括：参议员兼前美国大使卡罗尔·莫斯利·布劳恩（Carol Moseley Braun）、退役美国陆军将军韦斯利·克拉克（Wesley Clark）、新罕布什尔州州长霍华德·迪恩（Howard Dean）、参议员约翰·爱德华兹（John Edwards）、参议员迪克·格普哈特（Dick Gephardt）、参议员约翰·克里（John Kerry）、美国众议员丹尼斯·库钦奇（Dennis Kucinich）、参议员乔·利伯曼（Joe Lieberman），以及阿尔·夏普顿牧师（Reverend Al Sharpton）。在各州总统初选前一周，研究人员通过电话对提前投票选民与缺席投票选民进行调查；选举日当天，则在选民离开投票站时对其开展面对面访谈。研究人员询问受访选民本次初选中的投票对象、决定支持该候选人的时间与动因，以及在选择该候选人时最看重的一项个人特质与一项政策议题。此外，研究人员还就候选人表现及候选人击败现任总统乔治·W·布什（George W. Bush）的胜算对选民展开调查；同时询问受访者：其投票选择是基于自认为最有机会击败布什的候选人，还是在核心议题上与自身立场最契合的候选人；是否看过候选人的竞选广告及/或竞选网站；以及是否对选票将被准确计票抱有信心。受访选民还需评估美国当前的经济状况、相较于四年前的个人财务状况、对美国再次遭遇恐怖袭击的担忧程度，以及因伊拉克军事行动带来的国家安全形势。此外，调研还收集了受访者关于布什政府及其政策与决策，以及亚利桑那州联邦参议员约翰·麦凯恩（John McCain）的相关看法。后续调研问题涵盖以下议题：布什政府推行的减税政策是否应当调整或取消，以及受访者是否担忧家中有人会失业。受访者的背景信息包括：年龄、受教育程度、参加宗教仪式的频率、西班牙裔血统、家庭工会成员身份、婚姻状况、个人投票历史、政治意识形态倾向、政党归属、种族、宗教信仰取向、性别、性取向、2003年家庭总收入，以及家中是否有人曾服兵役。