Brave new world from the perspective of the triad: Internet of Things, people and markets

ABSTRACT This study approaches the Internet of Things (IOT) as innovation, impacting people and markets, from new forms of generation and information management. The aim was to characterize and develop the IOT, and to identify the most immediate possible applications for the market and for society. Specifically, a perceptual map of the state of the arts and the perspectives of IOT as technology, business and contributions to improving the quality of life of people is established. An exploratory qualitative research was conducted, using a depth interview guide on information and perceptions of a group of people, regarding the characterization, business strategies, the consumer and the future of the Internet of Things. The data collection was performed through an online form and analyzed by blocks of subthemes, using the VOSviwer software for the study of recurrences of terms and / or words. The results revealed consonance between the study, the proposition of the strategic management map with focus on an IOT environment and the research responses. It was identified that, even without generalizations, the information provides a demonstration about the current state of the Internet of Things in Brazil and the relations of competitiveness and strategy of the organizations.

摘要
本研究将物联网（Internet of Things，IoT）视为一项创新技术，其通过新型信息生成与管理模式，对人类社会与市场产生影响。本研究旨在明确物联网的内涵与发展路径，并挖掘其面向市场与社会的最具落地性的应用场景。具体而言，本研究构建了一幅感知图谱，系统呈现物联网作为技术与商业业态的学术前沿现状，以及其在改善人类生活质量方面的发展前景。
本研究采用探索性质性研究方法，设计了针对物联网内涵、商业战略、消费群体及未来发展的深度访谈提纲，对特定人群开展信息与认知调研。数据采集通过在线问卷完成，研究采用子主题模块分析法，并借助VOSviewer可视化分析软件对术语及词汇的复现频次进行统计分析。
研究结果显示，本研究提出的聚焦物联网生态的战略管理图谱构想，与调研反馈结果高度一致。尽管无法得出普适性结论，但调研数据清晰展现了巴西物联网的发展现状，以及当地企业的竞争力与战略之间的关联。