STUDY OF COMPETENCY, SELF-EFFICACY AND MOTIVATION TOWARDS THE SUCCESS OF THE POWDERED CHICKEN SELLING BUSINESS IN MAKASSAR CITY

The ever-increasing level of broiler chicken consumption makes the business of selling broiler chickens increasingly promising and a very good business to develop. This greatly influences the level of competition in broiler chicken sales and influences the competence, self-efficacy and business motivation of broiler chicken sellers in Makassar City. The objectives of this research are: Identify the number of sales of broiler chicken businesses in Makassar City; analyze competency, self-efficacy, motivation and success of broiler chicken seller business; analyzing the influence of competence and self-efficacy on the business motivation of broiler chicken sellers and analyzing the influence of competence, self-efficacy and motivation on the success of broiler chicken sellers. The research location was carried out in Makassar City, as one of the largest locations for businesses selling broiler chickens. The research population was all broiler chicken sellers in Makassar City with a total of 50 respondents spread across Makassar City, using a purposive method. The analysis method used is Descriptive Statistics analysis and SEM. The results of the research show that: the average sales of respondents' broiler chickens in Makassar City was 14,937 kg/month and revenue was IDR. 431,968,207/month; competency and business motivation of broiler chicken sellers are in the high category; The self-efficacy and success of the broiler chicken seller business are in the medium category; competence and selfefficacy have a direct and significant effect on the business motivation of broiler chicken sellers in Makassar City; Likewise, self-efficacy has a direct and significant effect on business success, but competence and motivation do not have a significant effect on business success.

肉鸡消费量的持续增长使得肉鸡销售业务愈发前景广阔，成为极具发展潜力的优质业态。这极大地加剧了肉鸡销售领域的竞争程度，并对望加锡市肉鸡销售商的胜任力（competence）、自我效能感（self-efficacy）及经营动机产生影响。本研究旨在：明确望加锡市肉鸡销售业务的销量规模；分析肉鸡销售商的胜任力、自我效能感、经营动机与业务成功度；探究胜任力及自我效能感对肉鸡销售商经营动机的影响，以及胜任力、自我效能感与经营动机对其业务成功度的作用机制。研究地点选定望加锡市，该市是肉鸡销售业务规模最大的区域之一。研究总体为望加锡市所有肉鸡销售商，采用目的抽样法选取50名受访者。研究采用描述性统计分析（Descriptive Statistics analysis）与结构方程模型（SEM）作为分析方法。研究结果表明：望加锡市受访肉鸡销售商的月均销量为14,937千克，月均营收为431,968,207印尼盾；肉鸡销售商的胜任力与经营动机处于较高水平；其自我效能感与业务成功度则处于中等水平；胜任力与自我效能感对望加锡市肉鸡销售商的经营动机具有直接且显著的影响；此外，自我效能感对业务成功度具有直接且显著的影响，但胜任力与经营动机对业务成功度无显著影响。