Top challenges to the public relations industry according to PR firms worldwide 2024

A global survey concluded in early 2024 asked public relations (PR) firms what would be the biggest challenges for their industry that year. Three answers tied for the first place, each selected by 23 percent of respondents: Implementation of new disciplines and/or technologies, retention and attraction of talent, and client confidence to invest due to an uncertain economic outlook. According to the same study, the environment, social, and governance (ESG) trend was among the biggest opportunities for PR firms worldwide that year.

一项于2024年初完成的全球性调查询问公关公司（PR）在当年将面临的最大挑战。三项答案并列第一，各被23%的受访者选中：新学科和/或技术的实施、人才的保留与吸引，以及由于经济前景的不确定性，客户对投资的信心。根据同一研究，环境、社会和治理（ESG）趋势是当年全球公关公司面临的最大机遇之一。