Semi-Structured Interview Questions.

Cultural creative products play an important role in the revitalization of tourism-oriented rural areas and the preservation of cultural heritage. However, existing products fail to fully meet the diverse needs of consumers and lack a systematic design framework. This study proposes a user-centered framework aimed at guiding the innovation of cultural creative products in China’s rural tourism. During the exploration of user needs, grounded theory was used to identify three core user needs: emotional identification, personalization and uniqueness, and enhancement of quality of life. Using the KANO model, these needs were further categorized into basic needs, performance needs, and excitement needs, clarifying their priorities. In the stage of translating user needs into actionable design elements, the Analytic Hierarchy Process (AHP) was employed to assign weights to each need, and Quality Function Deployment (QFD) theory was used to construct the House of Quality, refining 14 user needs into 9 key design elements. The findings indicate a positive correlation between multifunctional design and ergonomic design, that usability and convenience are closely related to human-machine ergonomics, and that the integration of cultural symbols with emotional design and innovative forms significantly enhances the cultural value and user experience of the products. This study provides a systematic theoretical framework and practical guidance for the innovation of rural cultural creative products, with significant implications for future research and practice.

文化创意产品在旅游导向型乡村振兴与文化遗产保护中发挥着重要作用。然而，现有产品未能充分满足消费者的多样化需求，且缺乏系统化的设计框架。本研究提出了一套以用户为中心的框架，旨在指导中国乡村旅游领域的文化创意产品创新。在用户需求探索阶段，本研究采用扎根理论（Grounded Theory）识别出三大核心用户需求：情感认同、个性化与独特性，以及生活品质提升。本研究借助卡诺模型（KANO Model）将上述需求进一步划分为基本型需求、绩效型需求与魅力型需求，并明确了各需求的优先级。在将用户需求转化为可落地设计要素的阶段，本研究采用层次分析法（Analytic Hierarchy Process, AHP）为各需求分配权重，并借助质量功能展开（Quality Function Deployment, QFD）理论构建质量屋（House of Quality），将14项用户需求凝练为9项关键设计要素。研究结果表明，多功能设计与人机工程学设计呈显著正相关；易用性与便捷性与人机工效学紧密关联；文化符号与情感设计、创新形式的有机融合，可显著提升产品的文化价值与用户体验。本研究为乡村文化创意产品创新提供了系统化的理论框架与实践指导，对后续相关研究与产业实践具有重要借鉴意义。