Testing and Evaluation of Preference Marketplace Web Application

Preference marketplace is digital crowdsourcing tool which employs game mechanics to engage consumers in order to understand their requirements and prioritise the most required product attributes and concepts. A number of case study including food and beverage products has been employed to test the performance of the platform. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised by the Harris Makatsoris research group to collect data at Cranfield University.

偏好市场（Preference marketplace）是一种运用游戏机制吸引消费者参与的数字化众包工具，旨在了解消费者需求并优先排序最需要的产品属性与概念。
多项案例研究（包括食品饮料类产品）已被用于测试该平台的性能。
该平台是由Harris Makatsoris研究小组开发中的网络应用程序。
Harris Makatsoris研究小组在克兰菲尔德大学（Cranfield University）组织了研讨会以收集数据。