Italy: online and offline consumer food shopping behavior in 2016

This statistic displays the online and offline consumer food shopping behavior in Italy in 2016. According to survey results, fresh food was bought mostly at grocery store by more than a half of respondents, while only 18 percent of them purchased it more often online. Packaged food consumption occurred online as often as offline for 30 percent of respondents, while wine and other alcoholic beverage were purchased mostly online by 21 percent of individuals.

本统计数据显示了2016年意大利在线及离线消费者食品购物行为。根据调查结果，超过半数的受访者主要通过杂货店购买新鲜食品，而仅有18%的受访者更频繁地在线购买。对于30%的受访者而言，包装食品的在线消费与离线消费频率相当，而有21%的个体主要在线购买葡萄酒及其他酒精饮料。