The most frequently used lemma.

The advent of deepfake technology has raised significant concerns regarding its impact on individuals’ cognitive processes and beliefs, considering the pervasive relationships between technology and human cognition. This study delves into the psychological literature surrounding deepfakes, focusing on people’s public representation of this emerging technology and highlighting prevailing themes, opinions, and emotions. Under the media framing, the theoretical framework is crucial in shaping individuals’ cognitive schemas regarding technology. A qualitative method has been applied to unveil patterns, correlations, and recurring themes of beliefs about the main topic, deepfake, discussed on the forum Quora. The final extracted text corpus consisted of 166 answers to 17 questions. Analysis results highlighted the 20 most prevalent critical lemmas, and deepfake was the main one. Moreover, co-occurrence analysis identified words frequently appearing with the lemma deepfake, including video, create, and artificial intelligence—finally, thematic analysis identified eight main themes within the deepfake corpus. Cognitive processes rely on critical thinking skills in detecting anomalies in fake videos or discerning between the negative and positive impacts of deepfakes from an ethical point of view. Moreover, people adapt their beliefs and mental schemas concerning the representation of technology. Future studies should explore the role of media literacy in helping individuals to identify deepfake content since people may not be familiar with the concept of deepfakes or may not fully understand the negative or positive implications. Increased awareness and understanding of technology can empower individuals to evaluate critically the media related to Artificial Intelligence.

鉴于技术与人类认知之间的普遍关联，深度伪造（deepfake）技术的问世引发了学界对其影响个体认知过程与信念的广泛担忧。本研究围绕深度伪造相关心理学文献展开探究，聚焦公众对这一新兴技术的认知表征，并梳理其中的主流议题、观点与情绪倾向。从媒体框架理论视角来看，理论框架对个体构建关于技术的认知图式至关重要。本研究采用质性研究方法，对问答平台Quora上围绕核心主题"深度伪造"展开讨论的信念内容进行分析，以揭示其模式、关联及重复出现的核心主题。最终提取得到的文本语料库包含17个问题对应的166条回复。分析结果筛选出20个最具代表性的核心词元，其中"深度伪造"为首要核心词元。此外，共现分析识别出与"深度伪造"词元高频共现的词汇，包括视频、生成以及人工智能（Artificial Intelligence）；最后，主题分析从该语料库中提炼出8个核心主题。个体的认知过程依赖批判性思维能力，以甄别伪造视频中的异常之处，或从伦理视角辨析深度伪造技术的正负影响。此外，公众会调整自身关于技术表征的信念与心理图式。鉴于多数公众尚不熟悉深度伪造的概念，或未能充分理解其正负影响，未来研究可探究媒介素养在助力个体识别深度伪造内容中的作用。提升对技术的认知与理解，可赋能个体对人工智能相关媒体内容展开批判性评估。